In these unprecedented times, businesses and organisations simply cannot continue to do the same things and expect different results.
Long gone are the days when various aspects of marketing communications such as online and offline advertising, sales promotion, events, public relations, direct marketing, and social media, need not necessarily work together to achieve results.
Integrated Marketing Communications (IMC) is a proven approach that is centered on the customer: creating a single, seamless and omnichannel brand experience as customers interact with the brand. It unifies all marketing communications, through their specific tactics, methods, channels, media and activities, ensuring that all digital and offline aspects work together in perfect synergy. Learn More
Any brand that adopts an IMC strategy guarantees that all messaging and communication is focused on the customer, consistent across all channels, providing clarity and maximum communication impact. This is enabled by the market data generated from these combined efforts, which is increasingly essential to product and client development, pricing, distribution, customer service etc.
This is why at Scali.ng, from our experience working across sectors, we have developed workshops, masterclasses and on-demand resources best suited for entrepreneurs, CEOs, Board Members and C-Level executives to effectively align their organisations’ brand strategies to their business goals for maximum growth and success.
SCALE TO SURVIVE: Integrated Marketing Communications (IMC) Strategies for African Businesses
An exclusive Masterclass for African Female CEOs and Business Owners
Date: March 24th 2021
Time: 10:00am – 11:30am WAT
Facilitators: Seasoned CEOs Nkemdilim Uwaje Begho, Bella Ikeme & Ijeoma Balogun
Special Discounted Masterclass Fee: NGN 25,000.00 / $50 per person
It is no secret that there are several options and strategies to help you generate or scale your business online and offline.
However the problem is that regardless of your unique circumstances, the majority of these options adopt a generic cookie-cutter approach that prioritizes short term results over detailed and specific strategies that cater to your short, mid and long term business goals and objectives. This not only makes it difficult for you to truly differentiate your brand, but it also means that you are left lost and overwhelmed when that strategy is not sustainable and stops working.
In order to be able to enjoy lasting success, you have to build a dynamic business in which you are constantly delivering value and generating engagement online and offline – but ALL of this NEEDS to come from a place of authenticity. WHAT WORKS FOR YOU!
You’ve already got the expertise, the purpose and the passion for what you do. Here are answers to some of your burning questions at this point…
To celebrate Women’s History Month 2021, we choose to challenge female owned and led businesses to uplevel their brands and organisations to succeed, empowering themselves to challenge the status quo by ensuring that they are equipped with the right Digital and Integrated Marketing Communications strategies needed to scale and accelerate growth for their businesses.
The masterclass will focus on the interplay of digital, marketing and PR; optimizing the customer experience and the use of customer data as a tool for sustainable growth.
To support women on their journey, we have designed this masterclass that is best suited for female entrepreneurs and CEOs. If a brand’s strategy focus with regards to marketing, messaging and communication is crystal clear from top to bottom: implementation and execution across the organisation is assured.
After you sign up, you would receive non-transferrable login details for the masterclass. The masterclass is extremely interactive and you will get the best from the session if you come prepared, and ready to take immediate action.
Session fee: N25,000.00 / $50
Date: 24th of March 2021